Socionomics is the study of how society’s changes in mood motivate social actions in realms that include the economy, political preferences, financial markets, actions of peace and war, and the fads and fashions of popular culture. Robert Prechter began formulating socionomic theory in 1976. He introduced the idea to the public in an article in Barron’s in 1985 and wrote his first book on the subject – The Wave Principle of Human Social Behavior – in 1999. He has since made presentations about socionomics to The University of Cambridge, Georgia Tech, The London School of Economics, MIT, Oxford University, SUNY, Trinity College Dublin, and academic conferences.
The Socionomics Institute, based in Gainesville, Ga., studies social mood and its role in driving cultural, economic and political trends. The Institute’s analysis is published in the monthly research review, The Socionomist. Work by the Socionomics Institute and other socionomists has been cited by The Atlantic, Barron’s, Esquire Magazine, The Futurist Magazine, MarketWatch, Mother Jones, Nature, New Scientist, Science, USA Today and others.