Socionomics is the study of how society’s changes in mood motivate social actions in realms that include the economy, political preferences, financial markets, actions of peace and war, and the fads and fashions of popular culture. Robert Prechter began formulating socionomic theory in 1976. He introduced the idea to the public in an article in Barron’s in 1985 and wrote his first book on the subject – The Wave Principle of Human Social Behavior – in 1999. He has since made presentations about socionomics to The University of Cambridge, Georgia Tech, The London School of Economics, MIT, Oxford University, SUNY, Trinity College Dublin, and academic conferences. Follow this link to learn more.